Privacy Policy

Our website address is

Innovative Openings was registered as a business in the state of Colorado in the United States of America on 09/24/1984. We’ve remained in good standing since. Our state issued ID number is 19871588212.

Contact information:

Use of Site by Minors

Innovative Openings does not knowingly collect any information from persons under the age of 18 years of age or who cannot legally enter a binding agreement.

International Users

Innovative Openings welcomes international users to browse the site. International Website Users consent to all the terms of service and this privacy agreement. International users waive any and all remedies that they may have based on the laws of their country.

Protecting Your Privacy

Innovative Openings makes all attempts to protect your private information. Innovative Openings will not share your personal information with any third parties without your consent unless otherwise stated in this Privacy Policy. However, Innovative Openings does share your personal information with third parties that provide services to Innovative Openings, including, but not limited to, shipping companies.

Innovative Openings, or people who post on Innovative Openings, may provide links to third party websites, which may have different privacy practices. Innovative Openings is not responsible for, and does not have any control over, the privacy policies of those third party websites, and encourages all users to read the privacy policies of each and every website visited.

What Personal Data We Collect and Why We Collect It

Innovative Openings may collect your name, email address, physical address, and phone number for shipping purposes if you request information from Insolroll.

Innovative Openings may collect your email address with your permission, for purposes such as sending email newsletters, product release information, and distribution information. By submitting your email address to Innovative Openings, you consent to emails from Innovative Openings.

Innovative Openings sometimes collects your phone number, which may include cell phone numbers, for the purpose of calling you about Innovative Openings. By submitting your phone number to Innovative Openings, you consent to phone calls from Innovative Openings, even if such a number is registered through a state or federal “Do Not Call” list.

Innovative Openings may collect personal information if you provide such information in feedback or comments or if you contact Innovative Openings directly. Any information posted on the site is not confidential. Please do not post anything on Innovative Openings that you would like to keep private.

Innovative Openings’ web logs collect standard web log entries for each page served, including your IP address, page URL, and timestamp. Web logs help Innovative Openings diagnose problems with our server, to administer the Innovative Openings site, and to otherwise provide Innovative Openings’ products and services to you. In addition, Innovative Openings may collect other information from your interaction with our Site, services, content, and advertising, including computer and connection information, statistics on page views, traffic to and from the Site, ad data, IP address, demographic and website engagement data, and standard web log information.  This information may be obtained for Innovative Openings from a third party provider. Innovative Openings may use this information for marketing, commercial, or any other purpose as Innovative Openings sees fit.

How Long We Keep Data

Innovative Openings stores and backs up all data from the website. We keep this for at least 10 years for tax, accounting and technical purposes. We also use other services, such as Google Analytics, to collect and manage data for us—each of these services has their own data retention standards. More information can be found in each services’ privacy policy.

Accessing, Updating and Deleting Data

Innovative Openings manages and stores several different types of data and can comply with requests to remove personal data. However, we also use other services, such as Google Analytics, and these services manage their own data. Because of this, the data we use can be separated into two categories:

  1. Data we collect and manage. This includes log files, email newsletter information, form data and more. When a user submits a request, we can send them a copy of this data or delete it (as outlined in this privacy policy).
  2. Data we use through other services. This includes Google Analytics, Google Ads, Facebook and more. When a user submits a request, we’ll direct them to this privacy policy. Links to each services’ privacy policy are located below and can be used to contact each respective service.

Circumstances in Which Innovative Openings May Release Information

Innovative Openings may disclose information about its users if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to subpoenas, court orders, or other legal process.

Innovative Openings may disclose information about its users to law enforcement officers or others, in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use; respond to claims that any posting or other content violates the rights of third-parties; or protect the rights, property, or personal safety of Innovative Openings, its users, or the general public.

Innovative Openings may disclose your information to third parties such as email marketing providers and other services outlined in this privacy policy. If you do not wish to receive email marketing from Innovative Openings, you will have the option to unsubscribe from the service. If you wish to have all data removed from other services you can access their privacy policies through links in this privacy policy.

Innovative Openings may disclose your information to other business entities, should Innovative Openings plan to merge with or be acquired by that business entity.


Innovative Openings uses cookies, tags, and other similar technologies. When you visit our website, Innovative Openings may assign your computer one or more cookies, to facilitate access to the site, ecommerce functionality, and to personalize your online experience. These technologies allow Innovative Openings to recognize your preference information and facilitate effective site administration. Innovative Openings uses the information Innovative Openings collects to enhance your visit to Innovative and to provide you with information tailored to your needs.

Most browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies. If you choose to decline cookies, please note that you may not be able to use some of the features offered on the site. You may elect to refuse cookies; however, doing so may affect your use of some portions of Innovative Openings’ Site. Please refer to your browser Help instructions to learn more about cookies.


We collect and manage information about you during the checkout process on our store.

What we collect and store

While you visit our site, we’ll track:

  • Products you’ve viewed: we’ll use this to, for example, show you products you’ve recently viewed
  • Location, IP address and browser type: we’ll use this for purposes like estimating taxes and shipping
  • Shipping address: we’ll ask you to enter this so we can, for instance, estimate shipping before you place an order, and send you the order.

We’ll also use cookies to keep track of cart contents while you’re browsing our site.

When you purchase from us, we’ll ask you to provide information including your name, billing address, shipping address, email address, phone number, credit card/payment details and optional account information like username and password. We’ll use this information for purposes, such as, to:

  • Send you information about your account and order
  • Respond to your requests, including refunds and complaints
  • Process payments and prevent fraud
  • Set up your account for our store
  • Comply with any legal obligations we have, such as calculating taxes
  • Improve our store offerings
  • Send you marketing messages, if you choose to receive them

If you create an account, we will store your name, address, email and phone number, which will be used to populate the checkout for future orders.

We generally store information about you for as long as we need the information for the purposes for which we collect and use it, and we are not legally required to continue to keep it. For example, we will store order information for at least 10 years for tax and accounting purposes. This includes your name, email address and billing and shipping addresses.

We will also store comments or reviews, if you choose to leave them.

Who on our team has access

Members of our team have access to the information you provide us. For example, both Administrators and Shop Managers can access:

  • Order information like what was purchased, when it was purchased and where it should be sent, and
  • Customer information like your name, email address, and billing and shipping information.

Our team members have access to this information to help fulfill orders, process refunds and support you.

What we share with others

We share information with third parties who help us provide our orders and store services to you; for example:

Payments: Stripe

We process payments through Stripe ( When processing payments, some of your data will be passed to Stripe, including information required to process or support the payment, such as the purchase total and billing information.

For more information please refer to Stripe’s privacy policy:

Shipping: ShipStation

We use ShipStation ( to share information with shipping providers, including city and zip code, to calculate shipping rates.

For more information please refer to ShipStation’s privacy policy:

The privacy policies of our shipping providers are included below:

Log Files

We’ve configured our website server to save log data related to all server requests. This is primarily for website security, but it also serves as a backup in the unlikely situation that our other data sources are unavailable.

Our log files are stored in a publicly inaccessible section of our website server for 30 days and include the following information:

  • IP address and device identifier: This is the unique identifying address broadcasted by the browser or device by which each user is accessing your online platform.
  • Request date/time: The specific date and time of each action the user takes.
  • Page requested: Each page or interface that the user accesses and how long they spend on each page.
  • Bytes served: How much information is transferred during the user’s activity.
  • User agent: Commonly, the web browser or operating system of the user which transfers necessary information to the web server in order to serve the needs of the user.
  • Referrer: The previous location that the user was at before they were referred to your website or app, such as a search engine or exterior website link.
  • Error logs: Information regarding any errors or functionality problems experienced by the user.

All log file information related to visits can be removed by Innovative Openings based on users’ IP addresses.


We use Emma ( for email marketing. Joining our email list requires double opt-in (visitors enter their email address into a form on our site and then need to verify their subscription through a confirmation email). All email correspondences include opt-out (unsubscribe) links. Our email marketing platform utilizes the following information:

  • Email
  • Dealer ID (if applicable)
  • Company name (optional)
  • First name
  • Last name
  • State

This information is stored securely for as long as users remain part of our email marketing lists.

All email marketing information can be removed by Innovative Openings based on name or email address.

For more information, please refer to Emma’s privacy policy:

Gravity Forms

Innovative Openings collects information from visitors by using the Gravity Forms plugin for WordPress. This includes information collected through contact forms as well as data such as IP addresses. This information is used to communicate with customers and potential customers. We store and manage this information in our WordPress databases (and backups of these databases). This data is stored for at least 10 years.

Form submission data can be removed or edited by Innovative Openings based on name or email address.

Google Analytics

Innovative Openings has integrated Google Analytics on this website.

Google Analytics is a web analytics service. Web analytics is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analytics service collects data on which website a data subject has come to a website from (so-called referrers), which subpages of the website were accessed or how often and for which period of time a subpage was viewed.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.

Google Analytics uses cookies or similar technology. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.

As IP anonymization is activated on our website, your IP address will be shortened by Google within Member States of the European Union or other states in agreement with the European Economic Area. Only in exceptional cases, the full IP address is sent to and shortened by a Google server in the USA. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.

In addition, this website uses the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.

You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.

In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link:

This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.

In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.

Further information and Google‘s applicable privacy regulations can be found at and The following link provides a further explanation of Google Analytics

Our website also uses Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link:

For more information, please view Google’s consolidated privacy policy (which covers all of their products and services):

Google Tag Manager

This website uses Google Tag Manager. Through this service so-called website tags can be managed centrally via a user interface. Google Tag Manager only implements tags.No cookies are used and no personal information is collected.

For each third-party data collection, Google will provide a respective privacy policy:

However, Google Tag Manager will not access these data. If deactivation has been implemented for certain domains / websites or cookies, it will remain in effect for all tracking tags as far as they are implemented with the Google Tag Manager.

For more information, please view Google’s consolidated privacy policy (which covers all of their products and services):

Google Ads

Innovative Openings uses Google Ads to show retargeting ads to our website visitors. When a person visits our website, Google identifies them and stores information related to their visit (i.e., which pages they visit) in their servers. This allows us to show advertisements (on various websites and apps) to people who have previously visited the website. Visitors to the website are automatically added to our advertising audiences on Google Ads, and these audiences last for up to 540 days.

It’s possible to opt-out of this activity, but you must do so through Google. For more information, please view Google’s consolidated privacy policy (which covers all of their products and services):

Facebook Tracking Pixel

This website uses Facebook’s “tracking pixel.” This pixel can be used to track user behavior after they have been redirected to our website by clicking on a Facebook or Instagram ad. This allows us to record the effectiveness of Facebook and Instagram advertisements for statistical and market research purposes and, if necessary, to take optimization measures. The tracking of users who have landed on our website after clicking on one of our Facebook and Instagram ads can remain active up to 180 days.

The data collected in this way is anonymous for us, i.e., we do not see the personal data of individual users. However, this data is stored and processed by Facebook. Facebook may connect this data to the Facebook account and also use it for its own advertising purposes, according to its data usage policy.

If you want to disable cookie storage for Facebook, you can do so via your browser settings.

For more information, please refer to Facebook’s privacy policy:

Call Tracking

This website uses CallRail to manage phone numbers that are shown on the website. Users can see different phone numbers when visiting from various sources, e.g., organic Google search or retargeting ads. When a user calls one of these numbers, Call Rail records the user’s phone number and the duration of the call. Innovative Openings uses this data to determine which advertising campaigns are most effective. Data related to calls is stored as long as we use Call Rail.

Phone call data can be removed by Innovative Openings upon request. For more information, please refer to Call Rail’s privacy policy:


Innovative Openings uses SurveyMonkey ( to store and manage customer reviews and surveys.

Reviews and surveys are stored indefinitely but can be removed or edited by Innovative Openings based on name or email address.